AS SEEN IN

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New arrivals

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Sweatshirts + Hoodies

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Find your footing

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Meet your new uniform.

You do it all. Why not look and feel amazing while you're at it? Whether you're lounging by the infinty pool or idling in the carpool lane, our vibrant, sustainable apparel and accessories are the perfect fit for your entire lifestyle.

Meet rochelle

Hey! I'm the "Ro" behind Fit by Ro. I've never met a blank surface I didn't wanna draw on. I'm into bold prints, daring design, and helping women radiate day-to-day dopeness with minimal effort.

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What our customers are saying

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  • - Chelsea

    "I absolutely love these designs and how the clothes fit. I’m a curvy person and it’s really hard to find a good snug fitting sports bra that has full coverage. I would highly recommend these!"

  • - Nic

    "The fit is perfect, the material is amazing, and the high waist stays put unlike other tights I have (for the ladies who are blessed in the back)! Very comfortable for the entire day."

  • - Sophia

    "I ordered these leggings mostly for the fun print, not knowing exactly what quality & fit I was getting. They arrived earlier than expected and are THE MOST COMFORTABLE I’ve ever had. Very good quality, soft, stretchy and so stylish. Love the pattern. Highly recommended!"

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Body, positive.

Celebrate your curves with figure-flattering silhouettes and color-drenched prints. With leggings ranging XS to 6X, there's something for every body.

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Find your calling

Call, text, and snap selfies in style with these print-focused, protective iPhone Tough Cases.

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